Not just Champagne but a lifestyle
The Brand
In today’s society the word “BALLERS” holds a powerful, worldwide image. Not only for those active in the sports world, but also those engaging in a luxury lifestyle.
As specified by the dictionary.com: “A baller is a basketball player or a successful person who lives a lavish lifestyle….”. It can also be used to describe “someone who or something that is skillful or excellent.”
A BALLER
ˈbɔːlə/
noun
A player of a ball game, especially a talented basketball, soccer, or NFL player. Someone that has gone from rag to riches in the music industry. A baller in life, clubbing, travelling, and someone showcasing a richer type of lifestyle.
Market Placement
Our position on the champagne market can be pinpointed as middle to high-end luxury. It encompasses a level of coolness that relates to the younger generation who look up to sport and celebrity idols. These are the individuals that deserve a place in the spotlights to genuinely enjoy the finer things in life!
