Not just Champagne but a lifestyle

The Brand

In today’s society the word “BALLERS” holds a powerful, worldwide image. Not only for those active in the sports world, but also those engaging in a luxury lifestyle.

As specified by the dictionary.com: “A baller is a basketball player or a successful person who lives a lavish lifestyle….”. It can also be used to describe “someone who or something that is skillful or excellent.”

A BALLER

ˈbɔːlə/

noun

A player of a ball game, especially a talented basketball, soccer, or NFL player. Someone that has gone from rag to riches in the music industry. A baller in life, clubbing, travelling, and someone showcasing a richer type of lifestyle.

Market Placement

Our position on the champagne market can be pinpointed as middle to high-end luxury. It encompasses a level of coolness that relates to the younger generation who look up to sport and celebrity idols. These are the individuals that deserve a place in the spotlights to genuinely enjoy the finer things in life!

An Affordable Luxury

Producing fine champagne is as much an art as it is a science.

Grande-Champagne-vineyard-2_LR_edited_edited
FrenchLife-champagne-grapes_edited
0